Lima Time
| Lima Time | |
|---|---|
| Genre | Agricultural education |
| Presented by | Mpundu Mwape |
| Country of origin | Zambia |
| Original language(s) | English, Bemba, Nyanja |
| Original network | Zambia National Broadcasting Corporation (ZNBC) |
| Original release | 1985 – June 2020 |
| Website | |
Lima Time was a weekly agricultural television programme produced by the National Agricultural Information Services (NAIS) of Zambia’s Ministry of Agriculture and broadcast on the Zambia National Broadcasting Corporation (ZNBC) every Sunday at 18:00 hours.[1][2][3]
Format and content
Each episode featured host and producer Mpundu Mwape, who provided expert interviews, practical farming demonstrations, market analysis, crop management advice and updates on agricultural trends. It was known for its accessible presentation style and the host’s charismatic delivery.[4]
Impact and legacy
Lima Time became essential viewing for farmers across Zambia, influencing national agricultural practices. Its trusted status is attributed to Mwape’s authoritative yet warm style.[5] Colleagues recall that the programme helped NAIS secure a recognizable brand and established agricultural programming standards.[6]
History
The programme began in 1985 when NAIS commissioned Mpundu Mwape to produce and present agricultural content on radio. It later transitioned to television on ZNBC, broadcasting until June 2020 when Mwape retired at age 60.[7]
Broadcast details
Lima Time aired weekly on Sundays at 18:00 (6 PM) on ZNBC television, reaching rural and peri-urban audiences. It was delivered in English, Bemba, and [[Nyanja], with occasional guest segments in Kaonde and Tonga.[8][9]
End of production
The final episode aired in June 2020 coinciding with Mpundu Mwape’s retirement after 35 years of service. The programme ceased after his departure, sparking calls for a successor to continue the legacy of agricultural media education.[10]
See also
References
- ↑ "Lima Time TV Producer Mpundu Mwape Retires", The Zambian Observer, 30 Apr 2020.
- ↑ "Mpundu Mwape, the Lima Time legend retires", Media Trends, 5 Jun 2020.
- ↑ "Zambia National Broadcasting Corporation", Wikipedia.
- ↑ "Mpundu Mwape… retires", Media Trends, 5 Jun 2020.
- ↑ "Mpundu Mwape… retires", Media Trends, 5 Jun 2020.
- ↑ "Mpundu Mwape… retires", Media Trends, 5 Jun 2020.
- ↑ "Mpundu Mwape… Retires", The Zambian Observer, 30 Apr 2020.
- ↑ "Mpundu Mwape… retires", Media Trends, 5 Jun 2020.
- ↑ "Lima Radio Programme", Ministry of Agriculture (radio schedule).
- ↑ "Mpundu Mwape… retires", Media Trends, 5 Jun 2020.
